Terms and Conditions (T&Cs) of the Ctrl+A Platform
Effective Date: October 2025
1. Scope and Provider
1.1. These Terms and Conditions (hereinafter referred to as “T&Cs”) apply to all contracts between Localyzer GmbH, Untere Sackstr. 34, 71364 Winnenden, Germany (hereinafter referred to as “Localyzer”), and the users of the platform Ctrl+A (available at https://app.controlplusa.ai).
1.2. Ctrl+A is a trademark of Localyzer GmbH. The contracting party and provider of the platform is exclusively Localyzer GmbH.
1.3. These T&Cs apply solely to business customers as defined in Section 14 of the German Civil Code (BGB). Consumers as defined in Section 13 BGB are excluded from using the platform.
1.4. Any differing, conflicting, or supplementary terms and conditions of the user shall not become part of the contract unless expressly agreed to in writing by Localyzer.
1.5. Localyzer reserves the right to modify these T&Cs at any time with future effect. Any changes will be communicated to the user at least 30 days before they take effect, either via email or directly through the platform.
2. Subject Matter and Service Description
2.1. Ctrl+A is a cloud-based Software-as-a-Service (SaaS) platform that enables users to automatically generate online advertising campaigns based on the content of their websites.
2.2. The platform uses artificial intelligence (AI) to generate ad texts, headlines, keywords, targeting parameters, and visuals, preparing campaigns for Google Ads, Meta Ads, and other networks.
2.3. Localyzer provides the technical infrastructure and grants users a non-transferable, limited right to access and use the platform for the duration of the contractual relationship.
2.4. Localyzer ensures high platform availability in line with industry standards but reserves the right to conduct maintenance or implement updates. Planned maintenance will be announced in advance whenever feasible.
3. Contract Formation
3.1. The contract for the use of the platform and, where applicable, for the booking of advertising campaigns is concluded once the user registers an account and accepts these T&Cs or completes a booking on the platform.
3.2. The user confirms that they are acting as a business entity when entering into the contract.
3.3. Localyzer reserves the right to decline the conclusion of a contract without stating reasons.
4. Pricing and Payment Terms
4.1. Use of the Ctrl+A platform is subject to a monthly or annual SaaS fee, payable in advance. The applicable rates are listed on the platform or in the individual offer.
4.2. Media Budget and Auto-Top-Up System:
- The user maintains a prepaidbalance for advertising campaign budgets.
- Localyzer will charge theaccount for seven days of the combined media budget across all activecampaigns.
- If the balance falls belowthree days’ worth of media budget, an automatic top-up will be triggered viathe saved payment method.
- Campaigns will automaticallypause if the account balance is insufficient.
4.3. Localyzer may apply a transparent service or management fee on the media budget, displayed clearly before booking.
4.4. All prices are exclusive of applicable VAT.
4.5. In case of payment default, Localyzer reserves the right to suspend services until payment is received.
5. User Obligations
5.1. Users must provide accurate information and keep their contact and payment details up to date.
5.2. Users are responsible for maintaining the confidentiality of their login credentials and preventing unauthorized access.
5.3. Users bear full responsibility for all content provided or used by them (texts, images, videos, logos, etc.) and must ensure compliance with all applicable laws and regulations.
5.4. Users must comply with the advertising policies of Meta and Google when using Ctrl+A:
Violations may result in campaign rejection or suspension. Localyzer will support users in maintaining compliance but is not liable for rejections or suspensions by third parties.
6. Use of AI-Generated Content
6.1. The platform uses AI to generate ad copy, visuals, keywords, and campaign suggestions.
6.2. No Guarantee of Accuracy: Localyzer assumes no liability or warranty for the correctness, completeness, or legal compliance of AI-generated content.
6.3. User Verification Obligation: Users must review all AI-generated content before use to ensure accuracy, legality, and suitability. Users bear full responsibility for the use of such content.
6.4. Localyzer shall not be liable for any damages or losses arising from the use of AI-generated content.
7. Rights and Indemnification
7.1. The user guarantees that they possess all necessary rights to the materials and content they use (e.g., copyright, trademark, and personality rights).
7.2. The user shall indemnify Localyzer against all third-party claims arising from any breach of such rights.
7.3. Localyzer is granted a non-exclusive, worldwide, and time-unlimited right to process, reproduce, and transmit the user-provided content for the execution of advertising campaigns.
8. Warranty and Service Disruptions
8.1. Localyzer guarantees platform availability consistent with standard technical practices. Temporary limitations or disruptions — particularly due to maintenance, updates, force majeure, or third-party actions — do not entitle users to compensation.
8.2. For continuous outages exceeding 72 hours, SaaS fees will be proportionally refunded.
8.3. If campaign execution is prevented for reasons beyond Localyzer’s control, execution will be rescheduled as soon as reasonably possible.
9. Liability
9.1. Localyzer shall be fully liable only for intentional or grossly negligent conduct.
9.2. In cases of minor negligence, Localyzer’s liability is limited to foreseeable, typical damages arising from the breach of essential contractual obligations.
9.3. Liability for indirect, consequential, or profit-related damages is excluded.
9.4. The user bears sole responsibility for violations of law, AI-related errors, or breaches of advertising policies.
10. Data Protection
Personal data are processed in accordance with the Ctrl+A Privacy Policy. Localyzer complies with the GDPR and the German Federal Data Protection Act (BDSG).
11. Term and Termination
11.1. The contract term corresponds to the selected billing period (monthly or annual) and automatically renews for the same period unless terminated.
11.2. Termination must be made in writing (email is sufficient).
11.3. The right to extraordinary termination for good cause remains unaffected.
11.4. After termination, users may request a refund of remaining media balances within 90 days. After this period, the claim expires.
12. Jurisdiction and Governing Law
12.1. These T&Cs are governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).
12.2. The place of performance and exclusive jurisdiction for all disputes shall be the registered office of Localyzer GmbH in Winnenden, Germany.
Localyzer GmbH
UntereSackstr. 34
71364 Winnenden, Germany
Email: info@localyzer.de
Website: www.controlplusa.ai